Commercial contractors have consistently been concerned about having enough skilled workers to fill open positions — and as of recent times, these concerns have worsened. 

In a September 2021 report, The U.S. Chamber of Commerce Commercial Construction Index (CCI) found that commercial Construction contractors are seeing a significant slowdown to recovery post-pandemic. While the supply chains are still adapting, contractors are facing a number of challenges — including worker shortages, materials shortages, and rising costs. 

The report also showed that 50 percent of contractors are concerned about their workers having adequate skill levels, 55 percent reported difficulty finding skilled workers, and 93 percent said they believe the problems will remain and potentially get worse over the next six months. 

With all of the current industry challenges at large, putting the right recruitment strategy in place to hire Construction workers is more important than ever.

Across all sectors of the economy, businesses are facing tremendous difficulties finding skilled labor. Supply chain shortages and rising inflationary pressures are threatening to stop our economic resurgence in its tracks. Neil Bradley — U.S. Chamber of Commerce Executive Vice President & Chief Policy Officer

How to Attract Construction Workers

Also known as “Construction laborers,” Construction workers are responsible for a number of on-site tasks, such as removing debris, erecting scaffolding, loading and unloading building materials, and assisting with operating heavy equipment.

With such a niche role, how do you find and attract the skilled workers you need? 

First, it’s important to understand the specific kind of worker you need for your business. Some of the most common types of Construction workers include carpenters, civil engineers, Construction managers, laborers, and painters. 

Once you’ve determined the type of Construction worker you need, the next step is putting together a recruitment plan to source the right workers for the job — and to make sure you publicize in the right places. 

 

Where to Find Construction Workers

As fewer young people enter the Construction industry to fill the gap left by retiring baby boomers, finding Construction workers is becoming increasingly difficult. The following key steps can help contractors recruit the skilled workers they need:

 

Ask for referrals.

Let people in your personal and professional networks know that you are looking to hire a Construction worker. Chances are they may know someone who is a good fit for your role. 

 

Employ a staffing agency.

Staffing agencies such as Workrise specialize in hiring for the skilled trades, and in some cases, specifically for Construction-related roles.

 

Get involved at vocational colleges and trades schools.

Attend local career fairs and post flyers on college campuses to share hiring information and attract Construction workers to your roles.

 

Post your job(s) online.

You will want to be strategic as to what job site(s) you post on, to ensure that you’re reaching your target audience. Many job search engines, such as Indeed, allow you to create an employer account and post jobs with specific keywords to attract the right niche candidates. 

 

Set up an employee referral program.

Hiring year-round is suggested so that you’re not scrambling for employees at the last minute. One great way to keep the ball moving is to create an employee referral program. This way current employees will be motivated to become a part of the recruitment process — and will receive an incentive or reward for any referrals that lead to hires. 

Construction workers

How to Write a Construction Worker Job Description

Try utilizing a Construction worker job description template that will provide you with the “boilerplate” information you’ll need, such as responsibilities and qualifications. You can also find examples of Construction worker job descriptions on Indeed. 

When targeting high-quality workers for the job, it’s important that your job description highlights your most important offerings — such as benefits, perks, incentives, and company culture. Examples may include:

  • Competitive salary
  • Health benefits
  • Safe work environment
  • Positive company culture
  • Working hours
  • Career advancement opportunities
  • Skills development and training opportunities
  • Job security

Consider who your target audience is. For example, if you’re looking primarily for young, qualified Construction workers, then you might want to mention the latest technology being used at your company or on-site (this is more attractive to younger generations.) 

There are also niche job boards that are designed specifically for the Construction industry. ConstructionJobs, iHireConstruction, Roadtechs.com, and ConstructionJobForce are all good options.

 

The Takeaway

Due to the significant shortage of skilled workers, recruitment strategies for Construction companies have never been more critical. Brent Darnell International, a company that teaches emotional intelligence in Construction, has even said that there’s a “war for talent” now in the Construction market.

Some of the top recruitment strategies for Construction companies include: 

  • Building a brand that attracts employees.
  • Establishing priorities (such as the importance of job site safety).
  • Embracing a worker-first mindset. 
  • Implementing technology to reach a larger audience
  • Building career paths to attract top-notch employees.
  • Embracing your current workforce (so that you don’t lose them).
  • Spicing up your benefits package.

Consider employing a staffing agency such as Workrise to help you source carefully vetted, pre-screened, and referenced candidates. This way, the prospects you’ll get will have a higher chance of being a better fit. Word of mouth within the industry can also be quite powerful and don’t forget to leverage your local community. 

 


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At Workrise, we put workers first by providing best-in-class pay, comprehensive benefits, and 401K. And by supplying the training needed, we help prepare our workers for future career advancement in their trade.

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